01
Unscripted & Human
We don't do canned jokes or rehearsed speeches. Our guides are licensed professionals, but they talk to you like friends: sharing real stories, not scripts.
Cerita Kami
Dilahirkan di Malaysia. Dibesarkan dengan makanan jalanan. Berkongsi Malaysia yang kami kenali, satu hidangan pada satu masa.
Kenali Pauline, Pengasas Kami
Membesar di Malaysia, saya meluangkan countless pagi berjalan melalui pasar basah bersama ibu saya. Ketika dia menawar ikan paling segar dan memilih sayur-sayuran, saya memerhatikan penjaja hawkers menghidangkan masakan yang telah diwariskan turun-temurun. Desisan char kway teow di atas kuali yang membara, awan kari yang harum dari gerai jalanan, seni melipat roti canai dengan teliti. Inilah Malaysia saya.
Apabila saya mula membawa kawan-kawan dari negara lain berjalan, saya sedar mereka terlepas seluruh dunia ini. Mereka makan di restoran berhawa dingin dengan menu bergambar, tidak tahu bahawa hanya dua jalan jauh, seorang nenek sedang membuat laksa dengan cara yang sama seperti yang diajar oleh ibunya 60 tahun lalu.
Simply Enak bermula pada 2011 kerana saya ingin berkongsi apa yang saya alami sejak kecil. Bukan Malaysia yang anda lihat dalam buku panduan, tetapi yang saya kenali: pasar malam, resepi keluarga, penjual yang mengingat wajah anda dan hidangan kegemaran anda. Malaysia sebenar yang dilalui pelancong setiap hari.
5,000+
Happy Guests
4.9/5
TripAdvisor Rating
15 Years
Experience
Max 8
Group Size
2011 — present
15 Years of Simply Enak
2011
Simply Enak Founded
Pauline leads her first food walk through Chow Kit market with a small group of friends. Nobody calls it a tour yet — it's just lunch.
2012
Lonely Planet
A Lonely Planet researcher joins one of our Petaling Street tours — incognito, as they always are. Simply Enak makes it into the guidebook, one of the most-read travel references in the world.
2013
Le Guide du Routard
France's most-read travel guide lists Simply Enak among Malaysia's top food experiences — our first major international press recognition.
2014
KL Food Trails — City Hall & Time Out KL
Partnered with Kuala Lumpur City Hall's Tourism Unit and Time Out KL to map four neighbourhoods that locals eat in every day: Jalan Alor, Kampung Baru, Old KL, and Pudu. The KL Food Trails became a printed map guiding visitors to the stalls and kopitiam that anchor each area — our first step beyond tour guiding into shaping how KL presents its food culture.
2015
National Geographic: Confucius Was a Foodie
NatGeo's “Confucius Was a Foodie” series films Season 3 with Pauline guiding the crew through Kuala Lumpur's Chinese culinary heritage. Our vendor relationships open doors cameras usually don't get through.
2016
TLC: Taste Off with Chef Aaron Craze
British chef Aaron Craze brings TLC's "Taste Off" to KL. Pauline takes the crew through the hawker stalls and morning markets that make Malaysian food what it is.
2016
Time Out Penang
Time Out names Simply Enak one of Penang's essential experiences, putting us on the map for food travellers heading north to Georgetown.
2016
BBC Sport
A BBC Sport team joins our Penang food trail and films the legendary Tiger Char Kway Teow vendor.
2017
TVNZ: Karena & Kasey's Foreign Flavours
Karena and Kasey Bird bring their TVNZ cooking series to Penang — Simply Enak shows them the Georgetown food scene that locals eat at every day.
2018
Getaway, Channel Nine Australia
Australian travel show Getaway flies host David Reyne to KL. Pauline takes the crew through Chow Kit wet market and Jalan Alor — the segment airs November 2018 to audiences across Australia.
2018–2019
The Food Ranger — 3 Videos
Trevor James (The Food Ranger, 6M+ subscribers) films three videos with our team across KL's hawker stalls. Together they've reached millions of views.
2019–2020
The Edge TV: Exploring History Through Food
Malaysian business news channel The Edge TV profiles Simply Enak — Pauline takes the crew through the food stalls that tell KL's history.
2020
COVID: We Stay
Borders close but we don't disappear. We keep buying from our vendors, keep the relationships alive, and start running virtual food walks — ready for the day travel opens again.
2024
Destination Eat Drink Podcast
Pauline joins the Destination Eat Drink podcast to talk about Penang's food culture — Nyonya cooking, nasi kandar, and why Georgetown stays special.
Today
Present day
5,000+ guests and still eating
Every week, guests from 50+ countries join us at the same stalls we've eaten at for 15 years. The guides know the vendors by name. The vendors know us.
Our Philosophy
02
Slow Travel
We walk. We pause. We take the time to appreciate the details: the architecture, the smells, the sounds of the neighbourhood.
03
Support Local
We exclusively visit family-run businesses. Your tour fee directly supports the heritage keepers of our food culture.
Meet the Team
Simply Enak is a small, passionate team. We're all licensed with Tourism Malaysia, but more importantly, we grew up eating at these same stalls. We know the vendors by name, the neighbourhoods by heart, and the stories behind every dish.
P
Pauline
Founder & Lead Guide
Pauline
15 Years Building Relationships
Started Simply Enak in 2011 after watching too many tourists miss the real Malaysia. Grew up walking wet markets with her mom, learning which vendors had the freshest fish and the ones worth talking to. Now brings that childhood wonder to every tour.
D
Danny
Licensed Guide
Danny
Tourism Malaysia Certified
Licensed guide with deep knowledge of Malaysian food heritage and culture. Passionate about sharing the stories behind every dish and connecting travellers with local communities.
W
Wei Shen
Licensed Guide
Wei Shen
Tourism Malaysia Certified
Licensed guide specialising in the cultural history of Malaysian cuisine. Expertly navigates the blend of Malay, Chinese, and Indian influences that define Malaysian food culture.
R
Ronald
Licensed Guide
Ronald
Tourism Malaysia Certified
Licensed guide with extensive knowledge of local neighbourhoods and vendor relationships. Brings energy and real storytelling to every tour.
M
Maarten
Partner
Maarten
Operations & Growth
Manages operations and business development, ensuring every aspect of Simply Enak stays true to the same standard: stalls we'd take our own families to.
Ready when you are
Your Table Is Waiting
Small groups, real neighbourhoods, stories worth telling. Pick a date that works for you.
Free cancellation up to 24 hours We reply within 3 hours Max 9 people per tour