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我们的故事

生于马来西亚,长于街头美食。Makanan Jalanan

从最初带朋友逛秋杰市场,到如今15年来用一顿又一顿饭分享真实的马来西亚。

Meet Pauline

She Started by Taking Friends to the Market

Growing up in Malaysia, I spent countless mornings walking through wet markets with my mom. While she haggled for the freshest fish and picked out vegetables, I watched the hawkers craft dishes that had been passed down through generations. The sizzle of char kway teow on a screaming hot wok, the aromatic clouds of curry rising from street stalls, the careful art of folding roti canai. This was my Malaysia.

When I started bringing friends from other countries around, I realised they were missing this entire world. They'd eat at air-conditioned restaurants with picture menus, never knowing that just two streets away, a grandmother was making laksa the same way her mother taught her 60 years ago.

Simply Enak started in 2011 because I wanted to share what I experienced as a child. Not the Malaysia you see in guidebooks, but the one I know: the night markets, the family recipes, the vendors who remember your face and your favourite dish. The real Malaysia that tourists walk past every day.

Pauline - Pengasas & Pemandu Utama Simply Enak
15+
Years Since 2011
5,000+
Happy Guests
5
Tour Options
40+
Heritage Vendors

What Guides Us

Three Things We Won't Compromise On

01

Unscripted & Human

We don't do canned jokes or rehearsed speeches. Our guides are licensed professionals, but they talk to you like friends: sharing real stories, not scripts.

02

Slow Travel

We walk. We pause. We take the time to appreciate the details: the architecture, the smells, the sounds of the neighbourhood.

03

Support Local

We exclusively visit family-run businesses. Your tour fee directly supports the heritage keepers of our food culture.

2011 - Present

15 Years of Simply Enak

From a first food walk through Chow Kit to features in National Geographic, BBC, and Lonely Planet. This is our story.

2024

BBC World Service

Pauline joins the BBC World Service to share the story behind Simply Enak.

2024

Destination Eat Drink Podcast

Simply Enak featured on the travel podcast.

2024

Best Regards From Far

Featured in a top Malaysian food guide.

2023

TripAdvisor Travellers Choice

Simply Enak awarded TripAdvisor Travellers Choice.

2020

The Yum List

Simply Enak featured on The Yum List.

2019

The Edge TV

Simply Enak featured on The Edge Malaysia television.

2018

Channel 9 Australia

Simply Enak featured on Australian television.

2018

The Food Ranger

Food YouTuber Trevor James explores KL street food with Simply Enak.

2018

5 Lost Together

Featured as a must-do food tour experience.

2017

TVNZ

Simply Enak featured on New Zealand television.

2017

TripAdvisor Travellers Choice

Simply Enak recognised as a Travellers Choice winner.

2016

BBC Sport

Simply Enak featured by BBC Sport during the KL coverage.

2016

Time Out Penang

Simply Enak featured by Time Out as a top food tour.

2016

TLC

Simply Enak featured on TLC.

2016

TripAdvisor Travellers Choice

TA award for outstanding food tour experiences.

2015

National Geographic

Simply Enak featured by National Geographic.

2015

Minority Nomad

KL food tour experience featured on the travel blog.

2015

TripAdvisor Travellers Choice

TA Travellers Choice winner for Simply Enak.

2014

TripAdvisor Travellers Choice

TA Travellers Choice award for Simply Enak.

2013

Le Guide du Routard

Simply Enak recommended in the French travel guidebook.

2013

TripAdvisor Travellers Choice

Simply Enak wins its first TA Travellers Choice award.

2012

Lonely Planet

Simply Enak recommended in Lonely Planet Malaysia guide.

2012

The Yum List

Simply Enak first review on The Yum List.

2011

Simply Enak Founded

Pauline leads her first food walk through Chow Kit market.

The Team

The People Behind the Flavours

We're a small team, all licensed with Tourism Malaysia. We grew up eating at these same stalls.

P

Pauline

Founder & Lead Guide

Pauline

15 Years Building Relationships

Started Simply Enak in 2011 after watching too many tourists miss the real Malaysia. Grew up walking wet markets with her mom.

M

Maarten

Partner

Maarten

Operations & Growth

Ensures every aspect of Simply Enak stays true to authentic Malaysian food experiences.

T

Trish

Licensed Guide

Trish

Tourism Malaysia Certified

A natural storyteller who makes every guest feel like family.

Apa Kata Tetamu

"The Penang Heritage tour exceeded our expectations. Our guide shared amazing stories and the food was outstanding. Every dish had a story."
★★★★★

David Lee

USA

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