This humble beginning of Ah Chong sambal started during the MCO (Malaysian Movement Control Order) when the world including Malaysia was in a lockdown. As with Simply Enak’s vision, mission and all that encompasses us the people behind the stories of Simply Enak we stayed home and went back to our roots.

We went back to what we love to do, cook what we like to eat. We opened up our grandmother’s Sambal recipe book and created our version with some secret tweaks. Flavours that are authentic, home cook, local flavours and definitely local produce.

Sambal intro for newbies

Sambal is a sauce that is made out of chillies, spices and herbs. They are widely known in South East Asia as one of the main cooking ingredients in daily recipes and also as condiments. The taste and the spiciness of a sambal has evolved from time to time to suit the local taste buds. For example, Sambal from Thailand would be a bit sweet compared to Malaysian Sambal. On the other hand, Indonesian Sambal would have the spiciest sambal in town. It is important to know what kind of chilli that is used to produce a good sambal. Different types of chilli play an important role as it will need to blend in well with other ingredients to produce a great sambal.

about ah chong

Mark Ng and Mike Chong are the cooks behind Ah Chong 炒飯 takeaway based in Georgetown, Penang. Both foodies lovers have a high passion for food. Between “Ng” and “Chong” -Chong’s surname was picked as the brand name as it is catchy and resonated well.

Ah Chong 炒飯 takeaway in Penang has been serving some extraditionary dishes like  XO Sauce Salted Fish Fried Rice, Nam Yue Chicken Chop and the star of the menu is The Durian Fried Rice. (*Caveat- not everyone’s cup of tea).

Ah chong sambal

When Pauline Lee from Simply Enak, tasted Ah Chong炒飯 Sambal- it was a mind blowing experience as it tasted almost like the staple sambal that comes with her favourite Hokkien Mee that the local “UNCLE” cooks in her neighbourhood. Immediately her reaction would be let’s share the happiness and goodness in Klang Valley and beyond : )

Hence SAMBAL WITH LOVE FROM AH CHONG x SIMPLY ENAK; the SPICY collaboration was born.

“Caring is sharing” as we all learn and grow up with. Deeply ingrained into a true Malaysian’s heart is the sharing and community, family culture hence Ah Chong’s 炒飯 Sambal. This sambal is inspired by everything that is truly Malaysian, and close to hear.

, Sambal with Love from Ah Chong X Simply Enak, Simply Enak

what makes ah chong sambal unique?

Ah Chong’s 炒飯 Sambal can be used as an all-purpose condiment. It may be added to noodle dishes, soups, stews, meat, rice, and even eggs. Sambal can also be used to add heat and flavour to marinades, dips, sauces, and spreads.

This ready made and ready to use sambal belacan serves as a base for a lot of dishes – which you can easily dish up within minutes. It helps you to save time yet being able to enjoy a delicious meal. For example, stir fry the sambal in a bit of oil and add the vegetable of your choice to toss.

It is super convenient and easy as you can eat just like that, steam, mix and stir fry it to make your own version of Sambal Fried Rice.

Need some guidance? Check out our home-tested recipes below by Guide EEZ sambal. It will definitely make your cooking easier and more exciting. Need some new ideas on what to cook for your next meal. CLICK ON AND CHECK OUT THE YOUTUBE PAGE below.

Order a sambal for yourself or your family today and enjoy cooking with us!


I love it! The taste reminds me of my family's home cooking. It is not too spicy and has a rich depth of umami flavours that comes from the belacan.
, Sambal with Love from Ah Chong X Simply Enak, Simply Enak
Rachel Loh
Georgetown Penang
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