# Simply Enak — Full Profile

> Malaysian food tours with local guides in Kuala Lumpur, Penang, and Ipoh. Small groups, real neighborhoods, heritage vendors since 2011.

## About Simply Enak

Simply Enak is a Malaysian food tour company founded in 2011 by Pauline. We walk guests through actual neighborhoods where locals eat, introducing heritage vendors who have been perfecting recipes for generations.

- Founded: 2011
- Guests hosted: 5,000+
- Countries represented: 50+
- TripAdvisor rating: 4.9/5
- Max group size: 9 people
- Locations: Kuala Lumpur, Penang, Ipoh
- Heritage vendor relationships: 40+

### Our Approach

We are not a standard tour operator. Every tour is guided by a local Malaysian who grew up eating at the stalls we visit. We do not take commissions from vendors — every ringgit guests spend at a stall goes directly to the vendor.

### Press & Recognition

- National Geographic: Confucius Was a Foodie, Season 3
- BBC Sport: Tiger Char Kway Teow segment, Penang (2016)
- Lonely Planet: Malaysia & Singapore guidebook
- Le Guide du Routard: Malaysia — Kuala Lumpur listing (2013–present)
- Time Out Penang: Featured experience (2016)
- The Food Ranger (YouTube, 6M+ subscribers): 3 videos

## Tours

All tours are walking food tours through local neighborhoods. Each tour includes 8–15 food tastings, bottled water, and a licensed local guide. Dietary restrictions accommodated on request.

### Kuala Lumpur Tours

- **Kuala Lumpur Street Food**: 3.5 hours, MYR 285/person. The original KL food walk through Chow Kit market and Kampung Baru. 8+ stops.
- **Flavours of Malaysia**: 4 hours, MYR 325/person. Extended tour covering Malay, Chinese, and Indian cuisines in a single walk. 12+ stops.
- **Secrets of KL**: 4 hours, MYR 375/person. Evening tour with street art, night market, and 2 cocktail stops. Adults only.

### Penang Tours

- **Eat Drink George Town**: 4 hours, MYR 325/person. Penang's iconic street food trail through the UNESCO heritage zone.
- **Penang Street Food**: 3.5 hours, MYR 285/person. A focused walk through Penang's best hawker centers.

### Private Tours

Customized routes built using Simply Enak's Experience Profiler (6-dimension guest assessment). Perfect for dietary needs, return visitors, or special occasions. Price quoted based on group size.

## Stories & Guides

We publish in-depth guides to Malaysian food culture, heritage vendors, and travel tips. All content is written by our team of local guides.

Key topics: Malaysian street food, heritage hawkers, food history, dietary guides, neighborhood deep dives, festival food.

## Technical Details

- Tech stack: Astro v6, Tailwind CSS v4, TypeScript
- Hosting: Cloudflare Pages (static site, global CDN)
- Content source: Payload CMS 3
- Languages: English (primary), with localized content
- Analytics: Google Analytics 4

## Contact

- WhatsApp: +6 017 287 8929
- Email: booking@simplyenak.com
- Website: https://simplyenak.com
- Social: Facebook, Instagram, YouTube, LinkedIn